More men in Jacksonville and nationwide are opting for plastic surgery to help them remain competitive in the workplace.

According to the American Society of Plastic Surgeons, the top facial plastic surgery and cosmetic procedures among men in 2009 were:

• Botox (308,000)
• Microdermabrasion (177,000)
• Chemical Peel (93,000)
• Soft Tissue Fillers (71,000)
• Nose Reshaping (66,000)
• Eyelid Surgery (30,000)

A major reason for plastic surgery among Jacksonville men is career competitiveness. According to the 2009 Harvard Study of Health and Life Quality, attractive and confident job seekers stand better chances of getting hired than do less attractive, less confident competitors. And the Journal of Economic Psychology published findings of a study that show employees deemed more attractive make 12 percent more money annually than do their less attractive coworkers.

These statistics are prompting many Jacksonville men to undergo plastic surgery. Jacksonville is not immune to the economic troubles that have hit the nation, so many local Baby Boomers are delaying retirement plans and instead finding themselves vying for promotions or new jobs. Trouble is, their competitors may be literally half their age. An AARP study shows this to be the case for 25 percent of respondents to a study on the issue, and many feel they’re at a competitive disadvantage when younger job seekers are eyeing the same positions. A recent NBC poll revealed that 95 percent of men undergoing cosmetic procedures are working professionals looking to extend the life of their careers and boost their income potential.

For men considering plastic surgery, Jacksonville’s Garcia Institute is a top choice. Dr. Phillip Garcia and Dr. Roberto Garcia are board-certified specialists in facial plastic surgery and our facility is North Florida’s only office-based surgery suite certified by the Joint Commission on Accreditation of Health Organizations. Contact us at 800-803-0082 or via our online email form to schedule a consultation today.

Baby Boomers account for a growing percentage of cosmetic procedures performed in Jacksonville and nationwide.

A few highlights of the survey:

• Facelifts by AACS members rose 44% from 2008 to 2009, totaling 34,455 last year compared to 20,478 in 2008;
• Blepharoplasty procedures jumped 42 percent to 60,507 from 42,602;
• Rhinoplasty surgeries went up 74% to 21,730 from 12,460
• Invasive procedures showing the largest gain in the past five years are Blepharoplasty, abdomonoplasty and rhinoplasty;
• Less invasive procedures with the biggest 5-year gain are laser resurfacing, chemical peels and fillers.

The study is the first of its kind performed by the AACS and involves polling of AACS members plus randomly chosen physicians nationwide. The total number of procedures performed by AACS members has increased by eight percent since 2008.

When it comes to cosmetic procedures, Jacksonville follows the same trend that physicians and surgeons are seeing across the United States – a boom in Baby Boomer clientele. Many patients of the Garcia Institute are in their 50s and 60s and not quite ready to concede their looks. Today’s mature population is healthier, more active and more consumer savvy than any previous generation. They also are more informed about medical, plastic surgery and cosmetic procedures. Jacksonville’s Boomer population is one that knows what it wants and is comfortable asking for it.

“The Baby Boomers are getting older but they still feel young and they want to look that way too,” said AACS President Mark Berman, MD. “With anti-aging procedures, people tend to feel much better about themselves afterward.”

Cosmetic procedures in Jacksonville and beyond are expected to grow as America’s economy recovers.

“The cosmetic surgery industry continues to grow at a rate many people never thought it
would reach,” Berman said. “With the aging of the Baby Boomer generation, I don’t think we’ve come close to hitting the ceiling yet. That 17 million is only going to expand.

If you’re a Baby Boomer who wants to look as great as you feel, contact the Garcia Institute at  (904) 247-8522 today.