Baby Boomers are driving a new trend in plastic surgery and cosmetic procedures for men, Jacksonville's Garcia Facial Plastic Surgery says.

Surgical and cosmetic procedures for men are on the rise according to statistics recently released by the American Society of Plastic Surgeons. Overall, cosmetic plastic surgery procedures in men jumped two percent in 2010 compared to 2009. However, the numbers were much higher when zeroing in on particular procedures. Facelifts for men led the charge, jumping an impressive 14 percent.

ASPS’s statistics show that men underwent more than 1.1 million cosmetic procedures, both surgical and minimally invasive. But six of the top ten procedures that men chose last year are surgical ones – a significant turnabout of the previous trend toward less invasive cosmetic treatments. Men increasingly are embracing plastic surgery as a way to remain competitive in the workplace, boost their confidence when it comes to dating, or simply to keep looking on the outside as young and active as they feel on the inside.

“Baby Boomers hitting retirement age are the new face of the male plastic surgery trend,” says Dr. Roberto Garcia of Garcia Facial Plastic Surgery near Jacksonville. “They’re still healthy, active and sharp minded. Those who are retiring are looking forward to enjoying all the free time they’ll have on their hands and want to look great doing it. Others feel they’ve got a few more years of competitiveness in them and are opting to delay retirement. Those guys know they’re competing with younger coworkers climbing the ladder, so they want to go head-to-head with them on all the factors that determine career success – including looks.”

For the best in cosmetic procedures, men in the Jacksonville area turn to Garcia Facial Plastic Surgery. Board certified plastic surgeons Drs. Phillip and Roberto Garcia specialize in facial cosmetic and reconstructive surgery, plus a full battery of minimally invasive procedures designed to help you continue feeling confident and competitive. Call 904-247-8522 to schedule a consultation today.

Men’s Top Ten: Fastest-Growing Male Cosmetic Procedures (by percentage increase)

1. Facelift – 14% Increase
2. Ear Surgery (Otoplasty) – 11% Increase
3. Soft Tissue Fillers – 10% Increase
4. Botulinum Toxin Type A (Botox) – 9% Increase
5. Liposuction – 7% Increase
6. Breast Reduction in Men – 6% Increase
7. Eyelid Surgery – 4% Increase
8. Dermabrasion – 4% Increase
9. Laser Hair Removal – 4% Increase
10. Laser Treatment of Leg Veins – 4% Increase

At Garcia Institute in Jacksonville, plastic surgery for men is growing. At one time a taboo subject among men everywhere, cosmetic surgery is becoming increasingly popular for men, particularly Baby Boomers putting retirement plans on hold.

More men in Jacksonville and nationwide are opting for plastic surgery to help them remain competitive in the workplace.

According to the American Society of Plastic Surgeons, the top facial plastic surgery and cosmetic procedures among men in 2009 were:

• Botox (308,000)
• Microdermabrasion (177,000)
• Chemical Peel (93,000)
• Soft Tissue Fillers (71,000)
• Nose Reshaping (66,000)
• Eyelid Surgery (30,000)

A major reason for plastic surgery among Jacksonville men is career competitiveness. According to the 2009 Harvard Study of Health and Life Quality, attractive and confident job seekers stand better chances of getting hired than do less attractive, less confident competitors. And the Journal of Economic Psychology published findings of a study that show employees deemed more attractive make 12 percent more money annually than do their less attractive coworkers.

These statistics are prompting many Jacksonville men to undergo plastic surgery. Jacksonville is not immune to the economic troubles that have hit the nation, so many local Baby Boomers are delaying retirement plans and instead finding themselves vying for promotions or new jobs. Trouble is, their competitors may be literally half their age. An AARP study shows this to be the case for 25 percent of respondents to a study on the issue, and many feel they’re at a competitive disadvantage when younger job seekers are eyeing the same positions. A recent NBC poll revealed that 95 percent of men undergoing cosmetic procedures are working professionals looking to extend the life of their careers and boost their income potential.

For men considering plastic surgery, Jacksonville’s Garcia Institute is a top choice. Dr. Phillip Garcia and Dr. Roberto Garcia are board-certified specialists in facial plastic surgery and our facility is North Florida’s only office-based surgery suite certified by the Joint Commission on Accreditation of Health Organizations. Contact us at 800-803-0082 or via our online email form to schedule a consultation today.