At Garcia Institute in Jacksonville, plastic surgery for men is growing. At one time a taboo subject among men everywhere, cosmetic surgery is becoming increasingly popular for men, particularly Baby Boomers putting retirement plans on hold.

More men in Jacksonville and nationwide are opting for plastic surgery to help them remain competitive in the workplace.

According to the American Society of Plastic Surgeons, the top facial plastic surgery and cosmetic procedures among men in 2009 were:

• Botox (308,000)
• Microdermabrasion (177,000)
• Chemical Peel (93,000)
• Soft Tissue Fillers (71,000)
• Nose Reshaping (66,000)
• Eyelid Surgery (30,000)

A major reason for plastic surgery among Jacksonville men is career competitiveness. According to the 2009 Harvard Study of Health and Life Quality, attractive and confident job seekers stand better chances of getting hired than do less attractive, less confident competitors. And the Journal of Economic Psychology published findings of a study that show employees deemed more attractive make 12 percent more money annually than do their less attractive coworkers.

These statistics are prompting many Jacksonville men to undergo plastic surgery. Jacksonville is not immune to the economic troubles that have hit the nation, so many local Baby Boomers are delaying retirement plans and instead finding themselves vying for promotions or new jobs. Trouble is, their competitors may be literally half their age. An AARP study shows this to be the case for 25 percent of respondents to a study on the issue, and many feel they’re at a competitive disadvantage when younger job seekers are eyeing the same positions. A recent NBC poll revealed that 95 percent of men undergoing cosmetic procedures are working professionals looking to extend the life of their careers and boost their income potential.

For men considering plastic surgery, Jacksonville’s Garcia Institute is a top choice. Dr. Phillip Garcia and Dr. Roberto Garcia are board-certified specialists in facial plastic surgery and our facility is North Florida’s only office-based surgery suite certified by the Joint Commission on Accreditation of Health Organizations. Contact us at 800-803-0082 or via our online email form to schedule a consultation today.